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MEET
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Our Team
United by a shared passion for nature and holistic well being.
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MEET
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Our Team
United by a shared passion for nature and holistic well being.
Ajay Mahajan
Founder & Chairman
Born and raised in the heart of Himachal Pradesh, Ajay Mahajan has dedicated his life to public service, community development, and sustainable entrepreneurship. A former Member of the Legislative Assembly (M.L.A.), he now runs the Sat Mahajan Charitable Trust, focusing on the welfare of Nurpur’s people.
Driven by his deep passion for the region’s natural bounty, he founded Himherbs in 1994, making it one of India’s first herbal tea companies at a time when green and herbal teas were virtually unknown. Through his unwavering commitment, traditional knowledge and modern enterprise have united to form Himalayan Amrit—a brand rooted in authenticity and infused with the Himalayas’ healing power. Today, Ajay continues to guide sourcing and production standards, maintain key business partnerships, and support financial investments essential to the factory’s growth.
Rahat Mahajan
Chief Operating Officer (COO),
Director of Marketing & Brand Strategy
A filmmaker, storyteller, and brand strategist, Rahat Mahajan brings a creative vision shaped by his deep-rooted curiosity about nature, traditional healing practices, and storytelling. A certified yoga teacher and practitioner of Indian and Amazonian healing traditions, Rahat views plant medicine as a sacred bridge between self and nature—a philosophy that lies at the heart of Himalayan Amrit.
After completing his Bachelor of Mass Media at St. Xavier’s College in Mumbai, Rahat began working in the Indian film industry and contributed to acclaimed feature films such as Kaminey, Ishqiya and Udaan. He holds an M.F.A. from Art Center College of Design, Los Angeles; his short film Istifa (Resignation) was a national finalist at the Student Academy Awards (2014), and his debut feature Meghdoot (The Cloud Messenger) premiered at Rotterdam in 2022. Rahat has infused Himalayan Amrit with renewed vision, leading the brand’s global expansion while elevating quality and authenticity.
Ambar Mahajan
Chief Commercial Officer (CCO),
Director of Sales & Distribution
Ambar Mahajan, a hospitality entrepreneur and seasoned business strategist, brings extensive experience in high-end hospitality and sales. After graduating from the Institute of Hotel Management, Aurangabad, and earning his Master’s from the University of Strathclyde, Scotland, Ambar founded the acclaimed Mumbai restaurant Out of the Blue, Powai. He later returned to Himachal Pradesh, founding Firangi Dhaba, which became one of the region’s most popular highway dining destinations and subsequently expanded to Amritsar and Jammu.
As Founder of Firangi Dhaba, Managing Director of The Raja Ka Bagh Hotel, and Director of Tourism for Himachal Pradesh, Ambar leverages his expertise in consumer behavior and strategic operations to drive Himalayan Amrit’s growth. He ensures the brand reaches wider markets while remaining true to its Himalayan heritage.
Our Team
Our Team
